Consumers in Poland generally have lower individual purchasing capacity and lower domestic consumption compared to Western European nations. However if producers can afford the costly entry fees and buyers’ conditions, Poland can be a profitable market.

In 2012 the Purchasing Power per inhabitant for Poland amounted to €6,050  and grew by approx. 30% compared to 2010.

Among cities with more than 400,000 inhabitants Warsaw is characterised by the highest purchasing power per inhabitant, which amounts to over €10,260 per inhabitant. The second and third positions hold Wrocław and Gdańsk, respectively.

However the most substantial dynamics, comparing 2012 to 2010, was recorded in Szczecin (33.3%), Łódź (32.3%) and Poznań (32.2%).